Our Story
Have you ever seen a picture of yourself that stopped you in your tracks? One where you didn’t look the way you imagined?
I’ll never forget the moment I snapped a quick selfie and realized my hair loss was far worse than I thought. It hit me hard - I couldn’t accept it.
But a lifelong inventor, I decided I didn’t have to.
Instead I set out on a quest for answers. I turned to Dr. Rob Kelly, a world-renowned expert in hair growth who had spent years conducting thousands of experiments to discover an effective peptide solution to fortify follicles.
After years of obsessive clinical research and personal testing—on myself, my family, and A-list actors who had the most damaged yet career-defining hair in the world—we finally did it.
This is a radical new approach to good hair. It starts within each of us. And now, it begins with you too.
Because hair isn’t just hair.
Our hair speaks volumes about us—our health, style, and personality. But when it’s not at its best, it affects us at an emotional level.
in fact —
8 out of 10 say their confidence, self-worth, and sense of beauty are tied to how their hair looks.
And with the average woman experiencing 156 bad hair days a year, we’re left feeling far from our best for almost half our lives.
We shouldn’t have to live that way. And now, thanks to advances in AI and biotechnology, we don’t have to.So when we talk about helping you transform bad hair days into good ones, what we mean is this: to help you feel like the very best version of yourself every single day.
#omiwellbeauty
A biotechnology breakthrough.
After years of clinical research, OMI created the IFP Hair Growth Peptide™, a complex peptide that’s been clinically proven to fortify and anchor the follicle. Clinical studies revealed noticeable new hair growth, significant reduction in hair loss, and enhanced strand strength across all hair types in just 90 days.
And this is just the beginning.
We’re on a mission to make good hair days a scientific certainty.
Naomi Whittel
Inspired by her lifelong struggle with chronic autoimmune issues, Naomi Whittel has dedicated her career to creating clean, innovative health solutions that work with, rather than against, the body. The New York Times best-selling author of Glow15, Naomi has been recognized by Prevention as the leading U.S. health innovator in the natural products industry, Her groundbreaking work has been featured in The Wall Street Journal, Vogue, ELLE, Harper’s Bazaar, InStyle, SHAPE, ABC News, PBS, Good Morning America, and The TODAY Show.
Tracey Cunningham, Celebrity Colorist
Chief Hair Innovation Officer
Tracey Cunningham, the #1 global authority in hair color, is celebrated for her flawless, natural-looking results and an A-list clientele. As co-founder of Mèche Salon in Los Angeles, Tracey’s passion for hair color, hair bonds, beauty, and innovation has driven her to shape industry trends and redefine haircare standards. With over two decades of experience, she is dedicated to ensuring we all have more good hair days by sharing her expertise through education and groundbreaking product development. This unwavering commitment to excellence and transformation is why she now serves as Chief Hair Innovation Advisor, leading the way in advancing hair health and beauty.
Dr. Mike Hoaglin, M.D.
Chief Medical Advisor
Dr. Mike Hoaglin experienced firsthand how the intense demands of medical training—long hours, stress, and disrupted sleep—can take a toll on overall health, including hair. As he pursued dual engineering degrees at Northwestern and earned his medical degree from the Perelman School of Medicine at the University of Pennsylvania, he became deeply interested in the connection between whole-body health. His residency at Duke University Hospital and Brooklyn Hospital Center further shaped his belief in a root-cause, precision-based approach to care. Now, as Chief Medical Advisor, Dr. Hoaglin applies his medical expertise to drive innovation in hair health, strengthening follicles and promoting hair growth from the inside out.
Finding strength & beauty in one another.
A portion of every OMI purchase goes directly to the Living Beauty Cancer Foundation.
Through a holistic approach, the foundation educates, uplifts, and empowers women along their cancer journey.
A higher standard.
OMI is a cruelty-free brand, and abides by the Leaping Bunny code of conduct. We never conduct, commission, or participate in animal testing for any of our products or ingredients.
We’re in it together.
Have questions, comments, or more questions? send us a message at support@omiwellbeauty.com