What Khloé Kardashian Does To Keep Her Hair Strong and Resilient

Khloé Kardashian has never pretended her hair lives an easy life with all the coloring, extensions and heat styling it goes through. So when she finds something that works, she says so.

Back in 2025, Kardashian shared a video on Instagram raving about OMI Hair Growth Peptides, saying she'd been taking them for months and calling them the best thing to happen to her hair. In a recent New Beauty feature, she confirmed OMI is still a daily non-negotiable, part of a morning routine she's built around one core belief: healthy hair starts from the inside out.

It's a principle that makes particular sense for anyone who regularly puts their hair through heat styling. Because what you do at the follicle level determines the strength and resilience of the hair before it even emerges. Here's the science behind why that matters.

How Heat Styling Takes a Toll, Even When You Can't See It Yet

Flat irons, curling wands, blow dryers; consistent heat styling is one of the most common sources of cumulative hair damage. Your hair is primarily composed of keratin, a structural protein arranged in tightly coiled chains that give each strand its strength and elasticity. Heat disrupts those chains. When temperatures exceed around 150°C (approximately 300°F), the hydrogen bonds that hold keratin's structure together begin to break down. Repeated exposure causes the cuticle, the outermost protective layer of the hair shaft, to lift and crack. Over time, this leads to breakage, split ends, and your hair becomes less able to retain moisture, which is a big part of what keeps hair looking healthy.[1]

Why The Follicle Is Where It All Starts

Hair follicles require a consistent supply of peptides, protein, iron, zinc, and a range of vitamins to produce strong, healthy strands.[2] When your body is stressed or going through physical, hormonal, or nutritional change, it can impact the hair follicle.[3] [4]One result can be a shortened growth phase, increased shedding, or hair that grows finer and more fragile than usual.

This is the logic behind Kardashian's approach, and it's the science OMI is built on. Peptides are short chains of amino acids that act as biological signaling molecules, essentially communicating with cells and activating functions that may have slowed or gone dormant.[5] In the context of hair, OMI's peptide formula featuring IFP-131™ replenishes peptides at the follicle level to anchor and strengthen hair from within. 

For someone like Kardashian, whose hair is regularly subjected to coloring, extensions, and heat, supporting the follicle from the inside helps support the growth of strong, resilient hair.

What Rounds Out Her Approach

Kardashian's morning routine includes a protein amino acid supplement, a direct nod to the fact that keratin synthesis depends on amino acid availability. Without sufficient dietary protein, the body simply doesn't have the raw materials to build strong hair.[5]

Vitamin D rounds out the key players: Research has linked vitamin D deficiency to various forms of hair loss, including telogen effluvium and alopecia areata, and the vitamin plays a role in follicle cycling. For women who are deficient, supplementing can make a meaningful difference.[6]

The Takeaway

Khloé Kardashian's routine is the full picture of supporting good hair: protecting the shaft externally while supporting the follicle from within. For anyone who regularly heat styles, colors, or chemically processes their hair, the external tools matter, but they only go so far. What happens at the follicle level determines the strength and resilience of the hair as it grows.

OMI's peptide technology works at that foundational level. The patented IFP-131 Hair Growth Peptides replenish peptides at the follicle to anchor and strengthen hair from within. And starting from the inside out is the approach that compounds over time.

Frequently Asked Questions

Does heat styling cause permanent hair loss?

Heat styling doesn't typically cause permanent hair loss at the follicle level, but it can cause significant damage to the hair shaft itself, leading to breakage, split ends, and hair that appears thinner over time. The more concerning long-term effect is cumulative: hair that's consistently breaking faster than it's growing will look and feel less dense, even if the follicles are functioning normally. Pairing external heat protection with internal follicle support is the most complete approach.

How does OMI's peptide technology actually work?

OMI's IFP-131™ peptide technology replenishes peptides at the follicle to anchor and strengthen hair from within. The peptides help support the structural integrity of the follicle, improve follicle function, and help create the conditions for stronger, thicker hair over time. Because the OMI peptides work at the root of the process rather than on the surface of the strand, the results compound with consistent use.

How long does it take to see results?

OMI recommends at least three months of consistent use for full results, which aligns with the natural pace of the hair growth cycle. Most people begin to notice early changes including thicker-feeling hair and new baby hairs within eight weeks. The key is consistency: the longer you stay with it, the more the results build on themselves.