
Meet IFP-131™ Hair Growth Peptides: Why I Made It and What's New
The short answer
IFP-131™ Hair Growth Peptides is our newest formula: twice the concentration of hair growth peptides in one small capsule a day. It's built on OMI's patented keratin peptide, which works with your hair roots from the inside to help hold each strand in place, keep hair growing longer, and build stronger strands.
It's biotin-free, drug-free and hormone-free, gentle enough to take on an empty stomach, and easy to pair with other hair supplements you already take. Our original Hair Growth Peptides capsules and gummies are still here too, so you can pick the routine that fits your life.
See what's newIt's here, and I've been waiting a long time to say that.
Over the years, you've emailed me, stopped me at events, and left comments under almost every video I post. A few requests kept coming up again and again. You wanted fewer pills. You wanted something without biotin. You wanted a formula that wouldn't bother a sensitive stomach. And you wanted it to be even more powerful.
I listened, and I listened very well. I know what it feels like to watch your part get wider and your ponytail get thinner, because I went through it in my forties. That experience is the reason OMI exists, and it's the reason IFP-131™ Hair Growth Peptides exists too.
What You Asked For, and What We Made
Here's how your feedback shaped every part of this formula.
| What You Told Me | What We Did | What It Means for You |
|---|---|---|
| "I want fewer pills" | Packed 2x concentrated hair growth peptides into one capsule | One capsule a day and you're done |
| "I don't want biotin" | Made it 100% biotin-free | Simple to add next to other hair supplements you take |
| "It has to be gentle on my stomach" | Kept it to the peptides and nothing else | You can take it with food or on an empty stomach |
| "Make it even more powerful" | Doubled the concentration of our patented peptide | More of what your roots need in every dose |
Most hair formulas spread their dose across a long list of ingredients, usually led by biotin, and ask you to take several pills a day. I've never believed more ingredients means more growth. So we went the other way and focused everything on the place hair begins.
Why skip biotin? Most people already get enough of it from food, and extra biotin hasn't been shown to help hair unless you're low to begin with. Keratin peptides work differently. Here's what dermatologists want you to know about biotin vs keratin peptides.
How IFP-131™ Works at the Root
Every strand of hair grows from a follicle, the tiny pocket in your scalp that holds it in place. Stress, hormone shifts, aging and even pollution can wear down the proteins that keep hair anchored there. When that happens, hair lets go sooner than it should.
IFP-131™ is OMI's patented keratin peptide. Keratin is the protein your hair is made of, and peptides are small pieces of protein your body can put right to work. Taken daily, IFP-131™ does three things:
- Anchors. It helps hold hair firmly at the root, so less of it ends up in your brush.
- Signals. It helps keep more hairs in their growing phase, for longer.
- Strengthens. It helps build stronger strands that hold up to brushing and styling.
If you'd like the deeper science, here's a simple guide to how hair growth peptides work.
What the Research Shows
I'll always tell you what our studies found. In a 90-day placebo-controlled study in women with stressed hair, the keratin peptides behind IFP-131™ showed:[1][2]
- Up to 47% less hair loss*
- Up to 18% stronger hair*
- Up to 10% more hairs in the growing phase*
In lab testing on scalp tissue, these peptides also boosted collagen IV, a protein that helps anchor hair at the root, within six days.[3] These results reflect less shedding, not regrowth, and everyone's hair responds a little differently.
From 6 days
Anchoring starts at the root*
From 30 days
Less hair in the brush and drain, with up to 10% more hairs in the growing phase*
From 90 days
Up to 47% less hair loss, with visibly thicker, stronger hair*
From 180 days
Density and strength keep building as your growth cycle continues
Wondering how you'll know it's doing its job? Here are the signs your hair growth peptides are working.

IFP-131™ Hair Growth Peptides
2x Concentrated Hair Growth Peptides. 1 Capsule Daily.
Biotin-Free · 100% Drug & Hormone-Free
From $77/monthwith subscription
Shop nowSkip, pause, or cancel anytime · 90-Day Good Hair Day Guarantee
How to Take It
One capsule a day. That's it.
You can take it with breakfast or on an empty stomach, whichever is easier to remember. It's gentle, so there's no need to plan around meals. And if you already have a hair supplement you love, you can keep taking it. IFP-131™ pairs easily with other hair wellness supplements.
If you're pregnant, nursing, taking medication, or managing a health condition, check with your doctor before you start.
IFP-131™ or the Original?
Our original Hair Growth Peptides aren't going anywhere. So many of you love your capsules or gummies, and if they're working for you, stay right where you are.
IFP-131™ is for you if you want our most concentrated option in a single daily capsule, without biotin, in a formula made to be easy on your stomach.

IFP-131™ Hair Growth Peptides
- 2x concentrated hair growth peptides
- Just 1 capsule a day
- Biotin-free, drug-free and hormone-free
- 90-Day Good Hair Day Guarantee
From $77/monthwith subscription
Shop nowFree shipping on subscriptions · Skip, pause, or cancel anytime
A note from me
You told me what you needed, and this is my answer. Here's to more good hair days.

Naomi Whittel · Founder & CEO, OMI WellBeauty · Outside Meets Inside™
*Based on a 90-day clinical study in women with stressed hair. Hair shedding was evaluated using a dermatologist-administered hair pull test. Results reflect reduced shedding, not hair regrowth. Individual results may vary. See our Clinical Trials page for full results.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. If you are pregnant, nursing, taking medication, or have a medical condition, consult your physician before using any dietary supplement.
- 1. Beer C, Wood S, Veghte RH. A clinical trial to investigate the effect of Cynatine HNS on hair and nail parameters. Scientific World Journal. 2014;2014:641723.
- 2. Kelly R, Gu J, Lim J, Lati E, Manna V. Effect of keraGEN IV keratin oral supplementation on hair, skin, and nail attributes. HealthMED. 2024;18(2):35-45.
- 3. Roddick-Lanzilotta AD, Kelly RJ, Sapsford PR. A hold on hair: keratin blend anchors follicles and prevents pollution-induced hair fall. Cosmetics & Toiletries. 2019;134(9).