A first-of-their kind biotechnology, OMI’s follicle-fortifying peptides work at the cellular level to anchor and strengthen hair follicles. Now you can achieve the eleven virtues of good hair from the inside out.
days to improved hair growth and reduced loss*
reduction in breakage
improvement in gloss and shine
greater improvement in hair strength
less shedding
Harnessing 20 years of research, OMI has pioneered a way to reactivate the biological processes needed for your healthiest, thickest hair yet.
Patented Biotechnology
Award-Winning Science
Clinically Proven Formulas
Drug-Free, Natural Ingredients
An increase in Collagen IV begins at the base of the hair follicle, improving hair anchoring in the bulb
Collagen IV production at the base of hair follicles begins to increase, helping to strengthen the hair bulb and improve its anchoring.
Hair loss reduced by 4 times, with an improvement in anchoring between 1,100 to 2,300 more hairs per month compared to the baseline.
Fewer hairs shed during brushing or washing, with 23% more hairs staying securely anchored to the scalp.
28% of participants reported noticeably shinier, more lustrous hair with reduced dullness.
Approximately 9,200 hairs transitioned into and extended their active growth (anagen) phase.
Hair strength improved 16 times, with increased elasticity and resistance to breakage.
Hair loss reduced by 43.1%, with enhanced structural integrity of the hair's inner cortex.
80% of participants experienced noticeably stronger hair structure, thanks to increased essential amino acid building blocks.
95.8% of participants reported a significant boost in hair brightness and shine.
9.2% more hairs entered the anagen (growth) phase, with a delayed transition into the telogen (rest) phase compared to the baseline.
Every participant (100%) noticed a reduction in hair loss, with at least a 20% improvement.
"My hairdresser said this is the best my hair has looked in a long time after only about 5 or 6 weeks. Now I can part my hair on both sides, something I couldn’t do before. It’s really awesome."
Chief Hair Innovation Officer
Tracey Cunningham, the #1 global authority in hair color, is celebrated for her flawless, natural-looking results and an A-list clientele. As co-founder of Mèche Salon in Los Angeles, Tracey’s passion for hair color, hair bonds, beauty, and innovation has driven her to shape industry trends and redefine haircare standards. With over two decades of experience, she is dedicated to ensuring we all have more good hair days by sharing her expertise through education and groundbreaking product development. This unwavering commitment to excellence and transformation is why she now serves as Chief Hair Innovation Advisor, leading the way in advancing hair health and beauty.
Chief Medical Advisor
Dr. Mike Hoaglin experienced firsthand how the intense demands of medical training—long hours, stress, and disrupted sleep—can take a toll on overall health, including hair. As he pursued dual engineering degrees at Northwestern and earned his medical degree from the Perelman School of Medicine at the University of Pennsylvania, he became deeply interested in the connection between whole-body health. His residency at Duke University Hospital and Brooklyn Hospital Center further shaped his belief in a root-cause, precision-based approach to care. Now, as Chief Medical Advisor, Dr. Hoaglin applies his medical expertise to drive innovation in hair health, strengthening follicles and promoting hair growth from the inside out.
Give your hair a radical new advantage.
reduction in breakage
improvement in gloss and shine
greater improvement in hair strength
less shedding
We believe healthy should be easy and natural, accessible and attainable. It should unlock the beauty inside, so we radiate on the outside. This is our philosophy and it’s why we’re named OMI- outside meets inside.
We are a WellBeauty Bio-Technology Company dedicated to optimizing a woman’s biology so she can realize the very best version of herself. OMI transcends traditional beauty by offering patented, clinically validated solutions. Our products draw from Nobel Prize-winning research and are formulated with natural, drug-free peptide ingredients to provide genuine, long-lasting improvements for hair and skin.
With over 20 years of research, our products are formulated with precision peptides that enhance your body’s natural processes, delivering noticeable and lasting results. Each ingredient and formula is backed by rigorous clinical studies, ensuring genuine, transformative outcomes. By supporting wellness from within, our formulations provide visible improvements you can truly see and feel.
OMI is for anyone seeking to enhance their natural beauty and wellness from within. Whether you're dealing with thinning hair, dull skin, or simply want to feel and look your best, our peptides are designed to target and support your unique needs. By harnessing the power of peptides, OMI delivers solutions that help you achieve vibrant health and confidence at every stage.
OMI is committed to sustainability through the ethical, cruelty-free sourcing of 100% single-origin peptides. Our ingredients are farm-traceable, non-GMO, and harvested with minimal environmental impact, ensuring the highest quality while respecting the planet. From clean, responsibly sourced ingredients to eco-conscious practices, OMI is dedicated to creating a healthier future—for you and the planet.
OMI gives back by partnering with the Living Beauty Cancer Foundation to support women battling cancer. A portion of our proceeds will go directly to the Living Beauty Cancer Foundation and will help fund programs that promote confidence and holistic health for all of their “Living Beauties”, aligning with OMI’s mission to support women at every stage of their wellness journey.
With the average woman experiencing 156 bad hair days a year, we’re left feeling far from our best for almost half our lives. We deserve better. Which is why we’ve pioneered a biotechnology designed to scientifically transform your bad hair days into amazing ones. And with a community “rooted in strength," you’ll never be alone on your hair journey either. Together, we can share our experiences with people who get it, and find strength in one another. Because it's not just about hair. It's about finding the best versions of ourselves every single day.
Most women face 156 bad hair days a year—a statistic Naomi Whittel found unacceptable. Working alongside world-renowned hair growth expert Dr. Rob Kelly, she leveraged his rigorous clinical research while personally testing for years—on herself, her loved ones, and even A-list celebrities—to develop a breakthrough biotechnology designed to make good hair days a scientific certainty.
While hair loss and receding hairlines are often thought of as a man’s problem, research shows that thin hair in women is a real—and prevalent— concern. And when it occurs, it can leave you feeling insecure and even “less than.” But you aren’t ...
We all put a lot of time, effort, and energy into having our best hair. But so...
Crow’s feet, forehead wrinkles, 11 lines (between the eyebrows), and marionette lines (on either side of...
