1st

The World's First
Hair Growth Peptide Biotechnology

Good hair days aren’t luck.

They’re science.

Unlock your full hair growth potential, with patented, follicle-fortifying peptides.

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Sensitive

Discover the science of good hair - personalized for your growth.

Bad hair days are always rooted in something deeper. Our AI follicle technology analyzes the underlying causes of your hair loss and damage to pinpoint a personalized formula for your healthiest hair yet.

156 bad hair days a year. 5 reasons why.

The health of our hair depends on our hair follicles - delicate, tunnel-like structures which can easily be damaged.  With AI, our app uncovers what’s holding you back from achieving more good hair days.

Stress

Cortisol associated with stress can disrupt your body’s natural hair growth cycle, preventing further growth.

Hormones

Hormonal changes, like those associated with perimenopause and postpartum, can directly affect hair loss.

Nutrition

Diet is a key factor in hair health, with nutritional deficiencies leading to excessive hair shedding and impaired growth.

Aging

As we age, our scalps lose collagen and elastin, making it harder for follicles to effectively hold onto hair.

Pollution

Environmental pollutants can weaken your natural hair structure, causing weak and brittle strands.

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Proven to work on 100% of participants and hair types.

A first-of-their kind biotechnology, OMI’s follicle-fortifying peptides work at the cellular level to anchor and strengthen hair follicles. Now you can achieve the eleven virtues of good hair from the inside out.

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days to improved hair growth and reduced loss*

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reduction in breakage

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improvement in gloss and shine

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greater improvement in hair strength

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less shedding

#omiwellbeauty

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Radiant hair, rooted in Nobel-Prize winning research.

Harnessing 20 years of research, OMI has pioneered a way to reactivate the biological processes needed for your healthiest, thickest hair yet.

Patented Biotechnology

Award-Winning Science

Clinically Proven Formulas

Drug-Free, Natural Ingredients

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Visible results in 90 days

Unlike any other formula, OMI begins fortifying follicles in just six days.

what’s happening in your hair?

An increase in Collagen IV begins at the base of the hair follicle, improving hair anchoring in the bulb

6 Days

follicle Anchoring

Collagen IV production at the base of hair follicles begins to increase, helping to strengthen the hair bulb and improve its anchoring.

4 Weeks

Hair loss reduced by 4 times, with an improvement in anchoring between 1,100 to 2,300 more hairs per month compared to the baseline.

Fewer hairs shed during brushing or washing, with 23% more hairs staying securely anchored to the scalp.

28% of participants reported noticeably shinier, more lustrous hair with reduced dullness.

Approximately 9,200 hairs transitioned into and extended their active growth (anagen) phase.

8 Weeks

Hair strength improved 16 times, with increased elasticity and resistance to breakage.

Hair loss reduced by 43.1%, with enhanced structural integrity of the hair's inner cortex.

80% of participants experienced noticeably stronger hair structure, thanks to increased essential amino acid building blocks.

12 Weeks

95.8% of participants reported a significant boost in hair brightness and shine.

9.2% more hairs entered the anagen (growth) phase, with a delayed transition into the telogen (rest) phase compared to the baseline.

Every participant (100%) noticed a reduction in hair loss, with at least a 20% improvement.

Made by scientists, tested on celebrities, loved by the world.

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"My hairdresser said this is the best my hair has looked in a long time after only about 5 or 6 weeks. Now I can part my hair on both sides, something I couldn’t do before. It’s really awesome."

ERIN, AGE 50
hair growth
hair
hair growth peptides
hair & skin
Hair Nutrition Peptides Gummies

OMI

$79
$79

Hair Nutrition Peptides Gummies

Healthier Hair and Less Shedding

Supports healthier hair and helps to reduce hair shedding/hair loss in a hair pull test.

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"I have tried everything – gummies, sprays, expensive shampoos, supplements. OMI Hair Growth Peptides have made a humongous difference in my hair. Visually the growth was obvious after 4 weeks. My children noticed it right away and I was in tears! Finally my hair matches my physical health and wellbeing."

JENNIFER, AGE 45
hair growth
best hair
clinically-proven
Hair_Growth_Peptide

OMI

$69
$79 $69

Hair Growth Peptides

Rapid Growth and Thickness

Support beautiful hair and scalp health with our unique super-peptide formula.

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"My hair looks fuller and thicker and my scalp has filled in. I feel confident in how I look again and you can’t put a price on that."

LINDA, AGE 72
hair growth peptides
scalp health
fuller hair
Hair_Growth_Peptide

OMI

$69
$79 $69

Hair Growth Peptides

Rapid Growth and Thickness

Support beautiful hair and scalp health with our unique super-peptide formula.

Shop Now Shop Now
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"I was emotional about losing my hair and it had nothing to do with vanity. I had to do a brush-over to hide spots. With the growth I got from OMI Hair Growth Peptides, I don’t have to worry at all and am back to the fullness I’m used to. It has made me feel like my self again, complete."

NIMPA, AGE 50
hair growth peptides
healthy hair
peptides
Hair_Growth_Peptide

OMI

$69
$79 $69

Hair Growth Peptides

Rapid Growth and Thickness

Support beautiful hair and scalp health with our unique super-peptide formula.

Shop Now Shop Now
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"This is crazy! I definitely see an increase in growth and filling in sparse areas. And the shine – I’ve never had that before!"

LISA, AGE 51
hair growth peptides
hair
hair shine
Hair_Growth_Peptide

OMI

$69
$79 $69

Hair Growth Peptides

Rapid Growth and Thickness

Support beautiful hair and scalp health with our unique super-peptide formula.

Shop Now Shop Now
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We’re on a mission to make good hair days a scientific certainty.

Tracey Cunningham, Celebrity Colorist

Chief Hair Innovation Officer

Tracey Cunningham, the #1 global authority in hair color, is celebrated for her flawless, natural-looking results and an A-list clientele. As co-founder of Mèche Salon in Los Angeles, Tracey’s passion for hair color, hair bonds, beauty, and innovation has driven her to shape industry trends and redefine haircare standards. With over two decades of experience, she is dedicated to ensuring we all have more good hair days by sharing her expertise through education and groundbreaking product development. This unwavering commitment to excellence and transformation is why she now serves as Chief Hair Innovation Advisor, leading the way in advancing hair health and beauty.

Dr. Mike Hoaglin, M.D.

Chief Medical Advisor

Dr. Mike Hoaglin experienced firsthand how the intense demands of medical training—long hours, stress, and disrupted sleep—can take a toll on overall health, including hair. As he pursued dual engineering degrees at Northwestern and earned his medical degree from the Perelman School of Medicine at the University of Pennsylvania, he became deeply interested in the connection between whole-body health. His residency at Duke University Hospital and Brooklyn Hospital Center further shaped his belief in a root-cause, precision-based approach to care. Now, as Chief Medical Advisor, Dr. Hoaglin applies his medical expertise to drive innovation in hair health, strengthening follicles and promoting hair growth from the inside out.

Internal optimization. Undeniable results.

Give your hair a radical new advantage.

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reduction in breakage

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improvement in gloss and shine

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greater improvement in hair strength

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less shedding

Frequently Asked Questions

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Rooted in Strength.

With the average woman experiencing 156 bad hair days a year, we’re left feeling far from our best for almost half our lives. We deserve better. Which is why we’ve pioneered a biotechnology designed to scientifically transform your bad hair days into amazing ones. And with a community “rooted in strength," you’ll never be alone on your hair journey either. Together, we can share our experiences with people who get it, and find strength in one another. Because it's not just about hair. It's about finding the best versions of ourselves every single day.

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Meet Naomi

Founder, inventor, best-selling author, CEO & bio-optimizer

Most women face 156 bad hair days a year—a statistic Naomi Whittel found unacceptable. Working alongside world renowned hair growth expert, Dr. Rob Kelly, she conducted rigorous clinical research and years of personal testing - on herself, her loved ones, and even A-list celebrities - to develop a breakthrough biotechnology designed to make good hair days a scientific certainty.

Meet Naomi Meet Naomi

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